Emails that get replies. At scale.
Generic cold emails get ignored. Personalised emails get replies, but they take forever to write. You can’t scale what you can’t automate.
Smart Campaigns
Every email researched. Every email unique. Every email sent.
Smart Campaigns research every prospect individually, connect what they do to what you sell, and write a unique email for each one. 20 minutes of work, done in seconds.
3-5×
Higher reply rates
20 min
Saved per prospect
100%
Unique emails
50%
Less than competitors
What happens for every lead
AI does 20 minutes of research in 8 seconds.
For every single lead in your list, Smart Campaigns run a full research cycle. Not a template. Not a mail merge. Individual research, individual email, every time.
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Step 1 — Prospect research
AI visits their company website
Reads what the company does, who they serve, what they sell. Understands their business the way you would if you spent 10 minutes on their site.
👤
Step 2 — Role context
Understands who they are and what they care about
Their job title isn't just a label. A VP Sales cares about pipeline. A Founder cares about growth. AI adjusts the angle based on what matters to them.
📡
Step 3 — Timing signals
Finds the reason to reach out now
Hiring SDRs? Just raised funding? Launched a new product? Changed tools? AI finds the signal that makes your email timely, not random.
💎
Step 4 — Product Knowledge
Connects their situation to your value
AI pulls in your differentiators, value props, and positioning from Product Knowledge. It doesn't just describe your product — it explains why it matters to this specific person.
✉️
Step 5 — Unique email written
One email. Completely unique. Under 80 words.
Everything combines into a single email that sounds like you spent 20 minutes researching this person. Because the AI did. No template. No merge tags. No two emails are the same.
See it in action
Every line has a source. Nothing is made up.
This is a real email Smart Campaigns generated. Every line came from actual research — not a template, not a guess.
Hi Sarah,
Saw your team just posted 3 SDR roles on LinkedIn — scaling outbound is exciting until reply rates drop from running the same templates across 200+ accounts.
Outboundy's AI researches every prospect individually and writes emails using your team's actual value props, not generic filler. Might help your new SDRs ramp faster without sacrificing quality.
Worth a quick look?
Saw your team just posted 3 SDR roles on LinkedIn — scaling outbound is exciting until reply rates drop from running the same templates across 200+ accounts.
Outboundy's AI researches every prospect individually and writes emails using your team's actual value props, not generic filler. Might help your new SDRs ramp faster without sacrificing quality.
Worth a quick look?
Prospect research
From visiting their company website. AI read what they do and matched it to their situation.
Timing signal
Real-time intelligence. Hiring activity found via AI research, making the outreach timely.
Product Knowledge
From your stored Product Knowledge. AI used your differentiators and value props automatically.
The time equation
500 leads. Manual vs Smart Campaigns.
The math is brutal. Manual research doesn't scale. Smart Campaigns do.
Manual research
166 hours
To research and write for 500 leads
20 minutes per lead × 500 leads
= 10,000 minutes = 166 hours
That's over 4 full work weeks
= 10,000 minutes = 166 hours
That's over 4 full work weeks
Smart Campaigns
67 mins
Same 500 leads, same quality
8 seconds per lead × 500 leads
= 4,000 seconds = 67 minutes
Done before your first coffee
= 4,000 seconds = 67 minutes
Done before your first coffee
Two campaign types
Standard gets you started. Smart gets you replies.
Both use Product Knowledge. Smart Campaigns add individual prospect research on top — that's the difference between good emails and emails that get replies.
Standard Campaigns
Your product, their inbox
Product Knowledge powers the email copy. AI knows what you sell and writes relevant emails. You control the structure and sequence.
- ✓ Powered by Product Knowledge
- ✓ Your differentiators in every email
- ✓ You define the template structure
- ✓ Uses standard email credits
- ✓ Great for high-volume outreach
Smart Campaigns
Your product + their company. Connected.
Everything Standard does, plus AI researches each prospect individually. It visits their website, finds timing signals, and writes a completely unique email for every lead.
- ✓ Everything in Standard
- ✓ Individual prospect research per lead
- ✓ Timing signals (hiring, funding, news)
- ✓ 100% unique email per prospect
- ✓ 3-5× higher reply rates
The numbers
What Smart Campaigns deliver.
One section. Four stats. No fluff.
3-5×
Higher reply rates
Personalised emails outperform generic templates every time.
20 min
Saved per prospect
AI does the research you'd spend hours doing manually.
100%
Unique emails
Every email written fresh. No templates, no merge tags.
50%
Less than competitors
All of this at half the price of Instantly or Smartlead.
Quality you can trust
Check the quality before you hit send.
Smart Campaigns generate a preview of the first 5 leads so you can see exactly what AI produces. Check the tone, the research quality, and the relevance — then launch with confidence.
👁️
Preview first 5 leads
AI generates real emails for the first 5 prospects in your list. See the research, the personalisation, and the output before anything sends.
🎯
Validate the quality
Check that AI is hitting the right angle, referencing the right signals, and matching your tone. If something's off, adjust your Product Knowledge or campaign settings.
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Launch with confidence
Once you're happy with the preview quality, launch the full campaign. AI maintains the same research depth and personalisation across every lead in your list.
Stop writing templates. Start getting replies.
Smart Campaigns research every prospect, write unique emails, and send at scale. Try it free for 14 days.
Start free trialNo credit card required. 14-day free trial.
Why Smart Campaigns
Cold email that actually works
Generic emails get ignored. Smart Campaigns write emails that reference the prospect’s actual situation, so they respond.
Opens don’t pay the bills. Personalised outreach converts to conversations and booked calls.
Send thousands of emails that each feel handwritten. No more choosing between volume and quality.
Manual research takes 15-20 mins per prospect. AI does it instantly for your entire list.
AI learns your offer and matches it to each prospect’s specific situation. Relevance that converts.
Review, edit, or approve every email before it sends. AI does the work, you make the call.